Create Engaging Newsletters with Mailchimp

A newsletter is a wonderful way to increase your skill set for various types of jobs and to help build a new customer base, depending on what your goals are. If you are looking to expand your career or enter into a new one entirely, getting to know how to use MailChimp for your newsletter will be a valuable asset.

Why you should use MailChimp:

  • It allows you to keep in touch with your consumers.

You can use it as a lifeline between you and your target audience, to keep in touch with them on a regular basis so that your services and products stay fresh in their mind. The more they see what you are offering in a positive light, the more likely they will be to turn to you when they need something that you offer!

  • To add value to your brand or business.

These newsletters are a great way to add value to your brand or business as they allow you to give your readers supplemental material to read that may be a bit more fun than what they can find on your website! Plus, it comes directly to their email inbox!

  • It’s easy to use!

MailChimp is a newsletter platform that is easy to use and you can set up your newsletters relatively quickly as well. In fact, once you’re used to creating the content specifically for the newsletter and have gotten the hang of MailChimp itself, you can put the information in and set it up to send to your readers in a very short amount of time.

  • To help build relationships with your customers and clients.

Your newsletter content allows your readers to connect with you on a whole new, less businesslike, level that allows them to get to know the people behind the brand.

  • To show your business’s personality.

Your newsletter allows you to show a side, or personality if you will, of your business that your customers and clients don’t get to see otherwise.

  • To help you keep in touch in case your website crashes or you relocate to another domain.

If something happens to your website, even temporarily, then you are able to contact many of your consumers via your newsletter to let them know what is going on and what they can do while they wait.

  • It helps keep everyone up to date with any changes and events going on.

All the things that go on with a business can be updated in the newsletter to keep your readers on top of what is going on and how they can follow these events.

How to use it for your business/job:

  • Pick some topics to make your newsletter interesting.

What does your consumer like to read about in your niche? What do they find fun? Try figuring out what you could send out to your consumers that they would enjoy reading and would find supplemental to what you provide in your business.

  • Choose a newsletter layout: one column or two and various other options.

Check out the layout options within the “campaign” builder, where you will create your newsletter content, and see which one will best suit your needs.

  • Drag and drop the specific boxes you need to create the look you are going for: text, photo and text, just a photo, and whatever other choices that might give you the look you are going for.
  • Send often enough to stay fresh in your consumer’s minds, at least two times a month.

Once a week is ideal if it’s realistic for your business.

  • Make sure you are providing engaging information, fun and enjoyable to keep whoever is reading it interested!

Engaging information is information that is useful to your readers, that they find entertaining or actionable in their lives. This adds a lot of value to what you are providing them.

What to include to please your readers:

  • Tips & tricks to help make their lives easier or help them do something that they need to do. These should be tips and tricks that they can implement quickly and easily after reading your newsletter.
  • Simple actions your readers can take to make their lives better in whatever aspect that you serve your clients through your products or services.
  • Celebrations and events of your business that they can attend or celebrate with you.
  • Fun and interesting articles in your niche that you can share with them to give them additional information that you may not cover yet, or may not go as in depth as these other sources. They will learn to trust you and what you have to offer if you point them in the right direction to other information that will be of use to them.
  • Sneak peeks of something coming up soon. If you have something coming up soon that you can share pictures of, or maybe a little snippet explaining what it is and why it might be important to them, that can make them feel special and in the loop!
  • Behind-the-scenes of what it is like at your business or even sometimes personal life. Your readers will enjoy seeing what it’s really like at your office, wherever you work, or even your personal life as it pertains to something in your niche.
  • Freebies, discounts, and giveaways. People love to get things for free, or discounted just for being on your mailing list. Giveaways that they can enter to win are also a big deal and such a fun thing to take part of!

There are so many possibilities to using a MailChimp newsletter. You can offer your consumers so many benefits just by sending them a weekly or biweekly “letter.” It’s more personalized and engaging than just reading what you have on your website or even a blog, which attracts them to your business even more!

Best Online Courses

Learn Email Marketing A-Z using MailChimp

MailChimp Free Email Marketing: List Building with MailChimp

Email Marketing: Get Your First 1,000 Email Subscribers Now

Best MailChimp Books

How to Use MailChimp for Beginners: The Indie Author’s Guide to Email Marketing

Bonnie McConaughy is the owner and founder of Inspire the Best You (, where she writes about healthy living, self-love, and personal growth. Be sure to hop over there and see what’s new! She is also a freelance writer and ghostwriter. 

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